What is Gamification and why do we care?

Generally speaking, we could rephrase gamification as adding fun and motivation. Over the last decade or so, the word gaming has been ascribed to something only nerds do. But in recent years bigger companies have realized that adding an element of fun makes their products more aspirational to the general public.

Let’s examine a few real world examples:

  • Supermarkets provide a real world example for adding gamification to a product: To motivate shoppers, they hand you vouchers at the counter so that you will visit again and again.

  • Another example is McDonald’s: Their app lets customers collect points every visit, which they can then trade in for a free item, making them feel happy.

  • Teachers use gamification a lot to get their students motivated. Students can, for example, collect stars for beautiful handwriting, excellent work or great discussion input. And the super motivating teachers might give you a ‚skip homework‘ voucher for every 10 stars or so. You get the idea.


Set yourself back into your childhood and try to remember how you learned new skills. Imagine that your parents bought you a toy hammer. You played with it, tried eating it, tried throwing it around. Your parents probably encouraged you to use it the right way and you got excited when you finally figured it out. You probably didn’t stop hammering until your parents got exhausted but that’s a whole different story. With that, you learned a new skill that you memorized for the rest of your life. Virtual trainings are similar in that way. We create virtual worlds, give you tools and teach you how to use them and just like your parents encourage you with a little treat. Gamification is the treat that motivates to stay longer and train harder and have fun while learning.